PPC Executive

Office: London

There is an exciting opportunity in our London office for a PPC Executive to join our growing Marketing team on a 12 month fixed term contract. You will be supporting the Head of Performance Marketing with the implementation of our paid acquisition strategy (principally PPC) as well as RTB (re-marketing) and affiliates, optimising multiple brand accounts to the budgets set and demonstrate continual improvement in ROI. You will also be required to run paid social campaigns for group business units, with a focus on growing and unlocking value in the Scott Dunn tag base.

Key responsibilities

Including but are not limited to:

  • Manage our paid Adwords campaigns on a day-to-day basis, across multiple geographies and multiple brands
  •  Brief and liaise with our digital marketing agencies on a day-to-day basis, ensuring they deliver to agreed KPIs
  • Partner closely with Web Manager / SEO Manager on keyword insight, ad testing and strategy
  • Work closely with the Digital Marketing Executive to produce appropriate landing pages for digital campaigns
  • Input into reporting and KPI measurement for paid media campaigns – daily, weekly, monthly
  • Drive conversions and improve the cost per acquisition and revenue from campaigns.
  • Plan, implement, track and optimise PPC campaigns with a view to increasing Conversions (Leads and Sales) through Keywords, AdCopy, landing page testing and optimisation
  • Managing the PPC marketing budget and optimising against business goals
  • Acquire new customers to meet channel targets on volume and efficiency
  • Campaign set up, implementation and optimisation of search and re-targeting Campaigns
  • On-going keyword research, search query analysis, ad copy testing, landing page testing, building and processing campaigns via 3rd party tools
  • Reporting on and analysing PPC data in order to help make optimisation decisions
  • Competitor analysis
  • Develop a relationship with major media providers (primarily Google) and maximising returns

Essential requirements

  • Demonstrable experience managing Adwords and Adcentre accounts for brands
  • Experience in setting up and running Paid Social Campaigns
  • Google qualified
  • Can demonstrate successful optimisation and ROI improvement
  • Ideally experience of using a Bid Management tool e.g. Marin, Kenshoo
  • Highly analytical, an advanced user of Excel
  • Ability to carry out comprehensive conversion rate analysis and ROI tracking
  • Knowledge of Google Analytics, CRO (Conversion Rate Optimisation)
  • Good understanding of conversion path / user journey analysis process and ability to make actionable recommendations based on performance analysis

Benefits

We offer very competitive salaries and a great benefits package including the following:

  • Contributory pension scheme
  • ‘Cycle to work’ scheme
  • Childcare voucher scheme
  • Subsidised private healthcare
  • Company loyalty scheme
  • Scott Dunn travel discounts
  • Travel insurance